The DVD that I obtained for Module 4 was Next. I rented from the video store. The current competition between DVDs and video on demand are Red Queens. The reason is that they did not hit the market at the same time. DVDs and video on demand are competing against one another and working to achieve the same goal (Thornburg, 2009). People spend money going to video stores to rent DVD movies, record them on a DVR, and video on demand they can rent the movie and watch it on their computer with some free of charge and some a fee.
I believe that DVDs and video on demand of McLuhan’s tetrad is reversal; it is setting the stage for its own replacement.
Reference:
Thornburg, D. (2009). Red Queens and Increasing Returns Vodcast: In Laureate Education, Inc. Emerging and future technology.
DVDs and video on demand did not hit the market at the same time, however they have run parallel in their existence and impact on consumers. Do you think that this trend will continue?
ReplyDeleteHow do you think the addition of DVD kiosks at the grocery store or gas station affect the the competition between DVD's and Video on Demands.
ReplyDeleteSuzanne
ReplyDeleteI believe that the trend will continue because people enjoy watching movies or other shows so they will order the DVD or go to video on demand.
Amanda,
ReplyDeleteI believe that it affects the competition between DVD's and Video on Demand a lot. A person may or may not be interested in getting either one, but when they see them in the grocery store or gas station it will get their attention, especially their children. It is easy and convenient.